Moreira’s Magic is a comprehensive platform focussed on producing and developing the very best content, tools and advice for AFL Fantasy enthusiasts.
The twice winner of the AFL Fantasy Football competition wanted a web application to share his research, insights and knowledge on what it takes to win AFL Fantasy through the Moreira’s Magic Season Guide and In Season Membership. He teamed up with Hawthorn premiership player and rising media star, Xavier Ellis, to deliver insightful and entertaining podcasts that are only available to members. Tools, such as the Price Projector and Bye Round Planner were also required to be incorporated. The web app needed to work well on both mobile and desktop.
Red Kinetic consulted closely with Moreira's Magic to deliver a great user interface and dynamic tools all ready for the pre-season.
The web app was a success with over 1,500 subscribers in the first year. Moreira's Magic has gone from a start up to a profitable business looking to increase online tools and features in 2022.